Who Are 'We'?

I am 'we'. 'We' is I. You've probably noticed throughout my site that I use reference to a plural community of people. That's because, while this is a one-person show, I know that there is a community of people who are just like me. But don't let that fool you, this is a small business located out of Toronto, Canada. My name is Aly and I live and breathe comfy clothes.

I have an affinity for fashion. My Pinterest boards are packed to the brim with designer three-piece suits and avant-garde statement pieces. And honestly, I want them all. But my lifestyle is just not avant-garde. It's fun. It's active. It's lazy. It's bold. It's a lot of things. It's just not built for silk organza and cashmere. But that doesn't mean I want to look blah. I don't WANT to look frumpy, and yet, whenever you look for comfy clothes, that's what you end up getting. And to this, I say no. No!

We should be able to slay while looking fly as hell. Period.

Our Clothes

Personal Pieces

Great for building upon your existing wardrobe. These pieces are logo-free and emblem-free, and most exposed stitching is black, which means they will integrate seamlessly into your closet. Wear a plain colour in your best silhouette, or wear a beautiful and unique print (crafted by yours truly). I've been there, and I've had those exhaustive chats with the folks in my circles, and we all agree: It is near impossible to just buy plain clothes. Not boring clothes. Not frumpy clothes. Just plain. So yes, our clothes are plain, but they're plain with a purpose!

Professional Pieces

Logo-free and emblem-free pieces are a rarity. They can be particularly difficult to find, especially pieces that still stand out but won't compete with other brands. This can be particularly useful for:

Film and TV
Advertisements
Ad sponsorship videos
Content creation
Headshots
Auditions
Dance calls
Fitness classes (virtual or in-person)
Promotional company photos

Aesthetic Pieces

On more occasions than I can count, I was required to match my clothes with a group of people. Sometimes it was for a group photo, an event, a theme party, a designated coloured shirt day, etc. We needed to match. But we didn't want to be the exact same. We just wanted to look like we were all together. Cohesive, but still representing ourselves. My besties and I do this all the time. I'll rock the same outfit in a different print or they'll match my outfit colour in a different silhouette. Match with your bestie, your homie, your family, your significant other, your ensemble or company, whatever! Matching is fun. It just is. We like doing it, and we think it should be easier to do.

A Little Thank You

As I mentioned above, this is a small business owned and operated by a comfy lady with a dream and a song in her heart. Each piece is designed with care and attention, taking into consideration all the types of folks that might want to wear something that makes them feel comfortable. You'll notice throughout the store, that we have models of all shapes and sizes wearing our garments, but don't let that be a prescription for how to wear our clothes! Our whole ethos is based around representing yourself and being comfortable while doing it.

Each piece is made-to-order. This means that we only make the pieces that you buy. This helps with mass-production and pollution within the garment production industry. Our production partners fulfill and ship all of our orders, but they also partner with a bunch of other small businesses like my own.

Because each piece is made specifically for you, it takes slightly longer to get to you.